But empathy cannot be faked - it must be authentic.
This is the biggest challenge faced by HR marketers - lack of authenticity. That's because they haven’t been in the HR trenches.
But I’ve been there, done that as a renegade HR missionary who strayed into Content Marketing.
As an insider, I know the power-source into which HR folks plug in:
They rarely have the power to say, 'Yes' - but they can say an emphatic, ‘No!’ And they usually do.
Only an empathic, ‘I know,’ from an ex-HR guy, can counter that and gain you access.
That’s where my real value shines through: delivering engaging communication with an authentic, human voice.
I’d been two-timing HR and Corporate Communications for 30 years. I honed my persuasive writing skills for getting my MWR from the most challenging customers - employees.
The folks in HR may be the masters at their game, but...
... having me on your side, is a game-changer.